Consumer

Optimise processes and achieve sustainable market growth

Consumer companies have experienced stifling competition from innovative and lower-cost producers, resulting in lower profit margins and higher customer churn rates. They’ve since focused on omnichannel shoppers and personalised experiences with insights derived from large volumes of consumer data.

However, capturing and processing large volumes of data efficiently – and being able to infer useful insights from the data – is extremely challenging. This is made more difficult because many consumer business’ systems have given rise to application and data silos that hinder digital transformation and innovation, and fail to address the growing public concerns over data privacy and security.

Consumer companies, therefore, need to adopt a strategy that leverages AI, analytics and a new approach to data, to tackle these challenges and remain competitive.

 

Why ELEMENT™ of Consumer Business Suite?

Consumer businesses can use ELEMENT of Consumer Business Suite to predict market trends, minimise operational costs, personalise customer experiences, and manage supply chains.

Our fully customisable cloud-agnostic platform streamlines business processes, optimises resource usage, and crucially enables companies to adopt sophisticated Composite AI technologies for a competitive advantage.

A Data Fabric accesses consumer data at source and builds a virtual view of all relevant customer information, bypassing data silos and enhancing productivity among departments.

Award-winning knowledge graphs embedded in ELEMENT ingest structured and unstructured data from internal and external sources, while ensuring compliance with global data privacy regulations and company opt-in and opt-out policies. Our Gartner-recognised AI technology analyses this information to infer domain-specific, expert-level insights. ELEMENT provides the following features to consumer businesses:

 

• 360-Degree Customer Profiles

  Achieve a comprehensive 360-degree representation of all relevant information about your customers while complying with global privacy regulations.

   

• Visualise Data Patterns

  Use dynamic visualisation tools such as dashboards and reports to explore the dynamics of customer segments, monitor market trends, and more.

   

• Minimise Operational Costs

  Lower your Total Cost of Ownership (TCO) by shifting from an upfront CapEx model to an ongoing OpEx model, via cloud infrastructure and PaaS.

   

• Infer Expert-Level Insights

  Generate powerful actionable insights into personalised services and new revenue opportunities in various consumer market domains in near real time.

   

• Enforce Data Governance

  Gain a single point of visibility into data consumption across your organisation while enforcing granular access controls with auditable data trails.

   

Use Cases

 

Retail

Achieve greater competitive advantage with improved customer experiences and efficient operations by better predicting market trends, personalising customer experiences, and more effectively managing supply chains. Read More

Entertainment & Media

Provide better experiences by constructing and analysing context-rich customer personas to identify audience segments and tailor recommendations. Build trust and loyalty to help with your retention strategy. Read More