Understanding and influencing how the organization (or competitor) customers behavebefore, during and after consuming the offerings of the organization, identifying influencers and span of influence, understanding how consumer groups are formed, interact and act together

Searching for potential customers based on profiling, monitoring their behavior and communications, measuring sentiment(towards the organization, its offerings, its competition, etc.)

Understanding how customers move through the venue (whether virtual or physical location),individualizing or profiling anonymous customers based on their behavior, network and inferred information.

Improve customer experience or value by recommending individualized policiesto prevent churn, promote relevant offerings, increase stickiness, etc.