Retail

Achieve greater competitive edge with improved customer experiences and operations

BlackSwan’s ELEMENT™ enables big-box retailers and e-commerce companies to achieve a greater edge over competitors by better predicting trends, personalising customer experiences, and more effectively managing supply chains. ELEMENT leverages a Composite AI approach to retailing, combining knowledge graphs, natural language processing, machine learning, deep learning, visual link analysis, conditional rules and expert input.

Retailers can better understand consumer behaviour, both in-store and online, by using our award-winning knowledge graphs to build consumer profiles that seamlessly correlate relevant information about them from multiple proprietary and public sources. Retailers can also build 360-degree profiles of suppliers that visualise a detailed network of their attributes and relationships with other suppliers and related entities for risk assessment.

Natural language processing and contextual analytics are used to examine all this information to monitor emerging supply risks, identify emerging market trends, derive opportunity ratings, provide relevant recommendations, and more.

Why BlackSwan?

• • Comprehensive Market Analysis

    Gain a holistic view of market rends and uncover new revenue opportunities by aggregating and analysing public data in real-time, including social media posts, blogs, competitor offerings, and product reviews, to interpret the market situation.

• • Precise Customer Segmentation

    Identify and classify customers across multiple channels to create more personalised experiences by tracking customer characteristics, then automatically defining and refining segments of customers with similar behaviour.

• • Sophisticated Location-Based Analytics 

    Track and analyse location-based activities of consumers, including current location, transit patterns, proximity to particular stores, as well as demographic characteristics, purchase behaviours, and receptivity to offers.

• • Real-Time Supplier Risk Management

    Assess and monitor supplier risk in real-time to anticipate and adapt to supply chain disruptions by tracking supplier contracts, regulatory compliance, financial performance, geopolitical risks, judicial filings, and news mentions.