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Behavior-Based Personalization

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VALUE PROPOSITION

  • AI Automation delivering eye-opening insights designed to improve the customer journey, drive additional sales, significantly increase customer satisfaction and decrease churn
  • A major Digital Transformation leap, by utilizing ELEMENT’s revolutionary Schemaless Knowledge Graph Technology
  • Lower Total Cost of Ownership accomplished through shifting to OPEX by using cloud infrastructure and PaaS. Decreasing labor-intensive tasks by providing process-centric AI embedded applications

Gaining an individualized understanding of a leading credit card issuer’s millions of card holders. Highlighting multiple, fresh and unique insights used for personalization, leveraging only internal data sources due to regulatory requirements

 

BACKGROUND

Operating in a highly saturated market with high costs of customer acquisition, high churn and fierce competition, making organic growth extremely prohibitive

Management decision to differentiate by recommending personalised customer offerings and a revamped customer journey

TARGETS

  • Increasing personalization and differentiation of marketed products, achieved by cross-referencing data, detecting meaningful patterns and insights, and obtaining a coherent picture that can seamlessly scale up
  • Effectively monetising existing data assets, including unused or underused data sources composed of billions of transactions generated by issued cards, to generate new opportunities and substantially improve the personalized marketing of new and high-profit products and services
  • Improving the customer journey, assuring acquisition of new customers and decreased churn

ADDRESSING THE NEED

  • Generate a multitude of customisable reports, run out-of-the-box queries and create bespoke queries with easy system tools
  • Achieve context-driven insights regarding multiple new segments and clusters to improve customer journey and reduced churn rates
  • Dual Card Holder Analysis and Prediction enables management to obtain qualified leads and capitalise on customer acquisition by personalising discounts and products to customers who were using competitor-issued cards
  • Early adopter functionality enables the company to approach customers with high receptivity to new services, significantly increasing profitability from these businesses

Other Use Cases

Modernization of a tier-1 bank replacing multiple legacy systems with PaaS based applications – demonstrates multi-purpose, digital transformation inside a highly regulated data-intensive organization and as an OEM[...]

Improving the quality of Anti-Money Laundering processes while reducing the associated costs through process automation[...]

Optimisation of on-air promotion for a large international TV network, utilising AI to automatically micro-segment customers and programming for advertising targeting [...]

Refinement of interactions with high net worth customers of a private banking and wealth management brand owned by one of the world’s largest banks, by deriving insights from open data sources, including journalism and social media[...]

About BlackSwan Technologies

BlackSwan Technologies is a SaaS Product company. Its Flagship product ELEMENT is a cognitive operating system that enables rapid development of Enterprise AI-Driven applications. ELEMENT is the foundation that can be used by enterprises across multiple industries to build robust AI applications, tools and workflows. With hundreds of pre-configured data fetchers, analytical functions, models and user interface components, element makes heavy use of knowledge graphs and a range of Machine Learning techniques to help companies improve outcomes and reduce costs.

BlackSwan ELEMENT is trusted by some of the largest, fastest, and most innovative companies in the world.