Entertainment & Media

Provide better experiences, build trust and loyalty, and lower costs.

BlackSwan’s ELEMENT™ enables media producers and distributors to meet the growing demand for personalised content and provide higher quality customer experiences at lower costs while building trust and audience loyalty. ELEMENT automatically constructs deeply insightful customer personas, identifies customer segments, and recommends tailored content.

360-degree customer profiles are built using our award-winning knowledge graphs to reveal their behaviours and their relationships with other customers. These profiles are enriched with information from internal and public sources using machine learning and natural language processing. Behavioural analysis helps to identify and segment customers with similar traits and behaviours, and contextual analytics helps determine which content is of high relevance.

ELEMENT provides customisable workflows, automated alerts, advanced data visualisation tools, and case-handling dashboards that capture customer sentiment, uncover industry trends, and streamline the remediation of customer issues.

Why BlackSwan?

• • Precise Customer Personalisation

    Deliver content recommendations with higher levels of personalisation by micro-segmenting individual customers with similar characteristics and deriving insights that support the development of niche content geared towards particular segments. 

• • Strategic Customer Acquisition & Retention

    Optimise customer acquisition and retention efforts by determining the factors that impact churn and assessing customer satisfaction levels to predict the likelihood of particular customers leaving and target them with special offers and promotions. Uncover new revenue opportunities by aggregating and analysing public data in real-time.

• • Enhanced Data Privacy 

    Offer greater levels of customer data privacy and transparency by gaining oversight over internal data access points and user access permissions, while empowering customers to act on their privacy rights seamlessly through a holistic framework.

• • Improve The Customer Journey

    Better understand customer behaviour and interactions using data from a range of sources. The insights gained would feed automatically into the customer journey through continuous learning.

Success Stories

• • A leading international TV network leverages ELEMENT to improve its on-air promotion effectiveness and optimise across various campaigns by using AI to automatically micro-segment customers and personalise programming for advertising across all channels. Learn More

• • A world-leading outdoor parks and recreation company leverages ELEMENT to enhance the customer journey, create personalised offerings, and drive revenue growth by refining its understanding of guest behaviours and interactions using data from IoT and public sources. Learn More